Practical hospitality support and specialist coach trade partnerships
Delivered by someone who understands both sides of the industry.
Real Experience. Real Results.
Sarah Brown Hospitality Solutions was founded to support independent hotels, B&Bs, hostels, and small accommodation providers who need experienced, practical operational support.
With decades of hands-on experience in the UK hospitality sector, Sarah Brown has led and managed hotels at every level, from day-to-day operations to strategic planning, revenue optimisation, compliance, staffing, and commercial partnerships.
This business exists to solve real problems. Low occupancy, rising costs, and staffing challenges are common. We provide clear, structured support to stabilise operations and increase revenue. No generic consultancy language—only solutions that work in the real world.
How We Work
- ✔ Clear scope & objectives agreed upfront
- ✔ Fixed-fee or defined project pricing
- ✔ Direct access to senior expertise
- ✔ Practical recommendations
- ✔ Honest advice—even when it's tough to hear
Core Services
We split our expertise into two distinct areas. Select a path below to learn more.
Hospitality Consultancy
Operations • Systems • Support
Helping hotels and B&Bs stabilise, streamline, and improve performance. Including operational support, mystery shopper audits, and readiness for coach trade.
Learn MoreCoach & Trade Partnerships
Hotels • Coach Operators • Supply
Connecting coaches with the right hotels. Including specialist hotel sourcing for coach tour operators and long-term volume agreements.
Learn More
Sarah Brown
Hospitality Solutions
Sarah Brown Hospitality Solutions provides practical, hands-on operational support to independent hotels, small hotels, B&Bs, boutique properties, and coach-friendly accommodation across the UK.
Founded by a former hotel owner and managing director, the business is built on real, lived hospitality experience. We understand the day-to-day realities of running an accommodation business — from staffing pressures and rising costs to fluctuating demand, OTA dependency, and owner overwhelm.
"Whether you run a small B&B, an independent hotel, or a property working within the coach and group travel market, our role is to help bring structure, clarity, and commercial stability back into your operation."
Who This Is For
We specialise in supporting:
Transparent Pricing
Clear, practical pricing for independent hotels, B&Bs, and the coach trade. Click below to reveal our standard rates.
Hospitality Consultancy
Practical support for independent hotels & B&Bs
Tier 1 – Operational Review
A structured, independent review providing clarity and direction.
- Review of current operations
- Identification of pressure points
- Written summary & recommendations
- Clear, actionable next steps
Tier 2 – Mystery Shopper
(Dependent on property size)
An honest, real-world assessment of the guest experience.
- Discreet mystery shopper stay
- Review of guest journey
- Assessment of service & standards
- Detailed report with actions
Tier 3 – Ongoing Support
Hands-on, structured operational support for sustained improvement.
- Ongoing consultancy & guidance
- Regular check-ins & priority access
- Support implementing improvements
- Tailored business advice
Coach Trade Partnerships
Two-way sourcing, introductions, and retained trade support
Tier 4 – Trade Sourcing
A specialist sourcing service. Not a booking platform.
- Hotel sourcing for operators
- Operator sourcing for hotels
- Manual, selective matching
- No open-listings
Tier 5 – Trade Introductions
Structured introductions supporting longer-term partnerships.
- Matching hotels with operators
- Matching operators with hotels
- Support shaping commercial terms
- Alignment of expectations
Tier 6 – Seasonal Support
Ongoing two-way sourcing and trade support across a programme.
- Continued two-way sourcing
- Availability support across dates
- Priority access & continuity
- Ongoing trade advice
Important Note on Sourcing
All sourcing and introductions are selective and trade-focused. This service is not a booking platform, open listing, or commission-driven model. Matches are made manually based on suitability.
Which Tier is Right for You?
If you need clarity, structure, and direction without ongoing support.
If you want an honest view of your guest experience or are preparing for coach trade.
If your business needs hands-on guidance and implementation support.
If you need to source suitable hotels or operators for specific requirements.
If you want to establish longer-term hotel–operator partnerships.
If you require ongoing sourcing and trade support across a programme.
Important Notes & Pricing Guidance
Pricing Guidance
Prices shown are indicative and provided as guidance only. Final fees are confirmed following an initial discussion and confirmation of scope.
Selective Trade Sourcing
All hotel and coach operator sourcing is carried out selectively and manually. This service is not an open listing, booking platform, or commission-driven model.
Introductions & Outcomes
Introductions are made based on suitability and alignment. While every effort is made to identify appropriate matches, introductions do not guarantee confirmed bookings.
Who Pays the Fee
Fees may be payable by the hotel, the coach tour operator, or split by agreement, depending on the nature of the engagement.
Scope & Complexity
Pricing may vary based on location, property size, dates, availability, and the complexity of the requirement.
Confidentiality
All enquiries, sourcing activity, and introductions are handled discreetly and confidentially.
No Ongoing Obligation
There is no obligation to proceed beyond the agreed scope. All services are delivered without open-ended commitments.
Not sure which service is right for you?
Whether you are a hotel owner or a coach tour operator, an initial conversation will help identify the most suitable option.
Contact UsFootnotes
Pricing Guidance
Prices shown are indicative and provided as guidance only. Final fees are confirmed following an initial discussion and confirmation of scope.
Selective Trade Sourcing
All hotel and coach operator sourcing is carried out selectively and manually. This service is not an open listing, booking platform, or commission-driven model.
Introductions & Outcomes
Introductions are made based on suitability and alignment. While every effort is made to identify appropriate matches, introductions do not guarantee confirmed bookings or ongoing trade.
Who Pays the Fee
Fees may be payable by the hotel, the coach tour operator, or split by agreement, depending on the nature of the engagement.
Scope & Complexity
Pricing may vary based on location, property size, dates, availability, and the complexity of the requirement.
Confidentiality
All enquiries, sourcing activity, and introductions are handled discreetly and confidentially.
No Ongoing Obligation
There is no obligation to proceed beyond the agreed scope. All services are delivered without open-ended commitments.
Let's Discuss Your Business
If your accommodation business feels harder than it should, the first step is a professional conversation.
Get in Touch
A short initial call will establish your current challenges, where support would add value, and the most appropriate next step.